Web authoring services

Summary of Services

I am able to undertake:

• planning and costing a project to build and maintain a web site
• designing a web site
• building web pages (working from design guides and artwork, part-built web pages, text, graphics and pictures)
• adding standard interactive features (e.g. enquiry forms, navigation menus)
• creating database-driven functionality (e.g. directories, catalogues)
• integrating with an in-house database
• integrating with third party systems (e.g. currency conversion or IP location web services)
• hosting and managing the web site

Background

I have a background in both desktop publishing and programming, both of which sets of skills are necessary to make the most of the Web. I have a detailed understanding of the possibilities, and also of the limitations imposed by the medium. I have considerable experience.

General considerations

When planning a web site, you will need to determine:

• Content: text, graphics, pictures, sound and video to be included
• Interactive elements: enquiry or order forms; real-time database queries; etc
• Structure: system of tables of contents and links between pages
• Design: consistent system of colours, graphics and layout
• Updating: how much material will need updating and how frequently?
• Time: in-house and subcontracted time required
• Costs: staff time (and opportunity cost) and subcontractors' charges

You should also consider the audiences you should cater for:

• existing customers/clients/members
• potential customers/clients/members
• competitors
• general enquirers (browsers, the media)
• enquirers from other countries
• non-English speaking enquirers

Determining your requirements

If you would like to discuss your requirements or obtain a quotation, please contact me by whichever means is most convenient for you:

• Fill out the enquiry form
• Send an e-mail to: consultancy@excogitate.co.uk
• Phone Edward Leigh on (01223) 312 377